CONTENTS
Contents
I. EDITORIAL
Claudia-Elena Țuclea
Is technology boosting or undermining travel agencies’ competitive advantage?
II. ARTICLES
Vlad Diaconescu
Navigating corporate culture: perspectives from Generation Z business students
Remus-Ion Hornoiu, Delia Popescu, Ionuţ-Andrei Militaru, Angelina De Pascale, Luciana-Floriana Poenaru, Marius Lucian Breabăn
Beyond the screen: how virtual reality shapes sustainable behaviours in ecotourism through uses and gratifications theory
Anton-Liviu Petrica
Navigating the metaverse: unraveling its impact on tourism
Maria-Alexandra Sandu, Elena-Mihaela Purecel
The competitive advantage of Airbnb in perception of tourists
III. STUDENT’S CORNER
Ioana-Ruxandra Cazan
Generation Z and their personal relationships
IV. INDUSTRY VIEWPOINT
Boitumelo Caroline Rasethuntsa
The negative spillover effects of tourism on society