Open Access • Peer Reviewed • Since 2010

CACTUS

JOURNAL OF TOURISM BUSINESS, MANAGEMENT AND ECONOMICS

Editorial velocity

Transparent turnaround expectations

Every stage of the editorial workflow is carefully monitored, giving authors a clear view of the CACTUS submission, peer review, and publication timeline.

Submission to First Decision

1 week

Submission to Decision After Review

4–6 weeks

Submission to Acceptance

6–8 weeks

Acceptance to Online Publication

2 weeks

Open Access License

CC BY-NC 4.0 License

No submission fees or APCs — research stays freely available.

About the Journal

CACTUS – Journal of Tourism Business, Management and Economics is a peer-reviewed, diamond open access academic journal published biannually by the Bucharest University of Economic Studies, Faculty of Business and Tourism, Department of Tourism and Geography. Founded in 2010 and formerly published as CACTUS Tourism Journal for Research, Education, Culture, and Soul, the journal provides an international platform for research in tourism, hospitality, business, management, economics, and the wider service economy.

Under its current title, CACTUS continues and expands its original mission, with a stronger focus on the business, management, and economic dimensions of tourism and services. The journal welcomes original research that contributes to a better understanding of tourism and hospitality in a rapidly changing global environment.

Vision

To be a trusted and internationally visible academic journal for high-quality research in tourism business, hospitality, service economy, management, and economics publishing research that helps scholars, organizations, destinations, and communities understand change and respond through evidence-based knowledge.

Mission

CACTUS publishes rigorous, relevant, and peer-reviewed research at the intersection of tourism, hospitality, services, business, management, and economics with openness, integrity, and clarity at its core. The journal welcomes studies on tourism in its broadest sense, including tourism economics, hospitality management, destination management, service management, customer experience, sustainable tourism, innovation and digitalization, tourism geography, organizational practices, and other topics that shape travel and the service economy.

As a Diamond Open Access journal, CACTUS offers free access to readers worldwide and charges no submission fees and no article processing charges (APCs) to authors. The journal is committed to a fair, constructive, and efficient editorial process based on academic integrity, clear standards, and respectful communication.

Editorial process

Every stage of the editorial and peer review process is carefully monitored so authors have a clear understanding of the timeline from submission to publication.

What does “CACTUS” mean?

CACTUS is not a reference to the plant. CACTUS is a Romanian acronym for Centrul Academic de Cercetare în Turism și Servicii (Academic Center for Research in Tourism and Services). The name reflects the journal’s academic roots and its continuing commitment to advancing research in tourism, hospitality, and services.

Online ISSN: 2247-3297 | ISSN-L: 2247-3297 | Frequency: biannual

Publisher & Publication Details
Publisher
ASE Publishing House, Bucharest University of Economic Studies
Address
6 Piața Romană, 010374 Bucharest, Romania
Phones
+40 21 319 19 00 ext. 401, 146

Indexing & Listings

CACTUS Journal is currently indexed and listed in several international databases

Latest Articles

Freshly accepted research shaping the tourism conversation

CACTUS Journal 2026
Mapping the intellectual structure of intangible cultural heritage research in gastronomy: A bibliometric analysis

By Ramazan Karaman, Hayriye Duman

This study aims to evaluate the evolution and intellectual structure of the literature on intangible cultural heritage in the field of gastronomy over time through bibliometric analysis. The research dataset was obtained from the Web of Science Core Collection database and includes a total of 3,155 articles and review studies indexed in SCI, SSCI, ESCI, and AHCI between 2006 and 2025. The data were analyzed using VOSviewer software to reveal publication trends, prominent countries, influential authors and journals, citation relationships, collaboration networks, and thematic transformation in the research area. The analysis results show a significant increase in the number of publications, especially since the mid-2010s, and indicate that intangible cultural heritage research in the context of gastronomy is becoming an increasingly visible and institutionalized academic field. Furthermore, the findings reveal that the field is not limited to gastronomy alone; it has an interdisciplinary structure that develops in interaction with subfields of cultural studies, sustainability, tourism, anthropology, and the social sciences. When evaluated by country, Spain and Italy are among the leading countries in terms of both publication productivity and citations. However, the increase in academic contributions from developing countries indicates that the research field has a wider geographical spread. Keyword association and thematic mapping results show that the research focus has changed over time. While conservation and preservation themes were prominent in early studies, current research shows that topics such as sustainability, local development, food identity, cultural tourism, community participation, and sociocultural transformation have gained importance. In conclusion, this study examines the development of intangible cultural heritage research in gastronomy from a holistic perspective and provides a guiding framework for future interdisciplinary studies.

VOL. 8, NO. 2/2026Read article
CACTUS Journal 2026
Beyond price: how platform power shapes demand allocation in online hotel channels

By Ling Ling, Timothy Webb, Zvi Schwartz

Rate disparity remains a widely used but poorly understood pricing strategy in the hotel industry. While previous research generally assumes that lower prices shift demand toward less expensive channels, this study investigates whether such effects occur in practice. Using high-frequency booking and pricing data from five full-service hotels across multiple online travel agencies (OTAs), we analyze how rate disparity relates to the distribution of demand across channels. The findings show that the impact of price differences is limited, highly non-linear, and strongly dependent on contextual factors. Channel market power and hotel-specific characteristics seem to play a more significant role than price advantages under the observed conditions. Rate disparity reallocates demand across channels rather than increasing total demand within the sample studied, and its effectiveness varies across demand seasons and competitive environments. These results challenge the prevailing focus on price-based competition and suggest that platform dynamics and hotel attributes may play a more central role in distribution outcomes.

VOL. 8, NO. 1/2026Read article
CACTUS Journal 2026
Organizational maturity and artificial intelligence adoption in Romanian tourism: an empirical typology

By Jitka VOLFOVÁ, Kamila MATYSOVÁ, Vlad DIACONESCU, Andrada-Jawel ISTANBOULY

As digital transformation accelerates and artificial intelligence (AI) becomes more accessible, tourism organizations display uneven adoption patterns. This study examines how Romanian tourism organizations cluster based on cultural-strategic profiles and whether objective demographic characteristics are associated with membership in specific maturity profiles. Using survey data from 325 Romanian tourism professionals, the article applies K-means cluster analysis to seven cultural-strategic dimensions: the four archetypes of the Competing Values Framework and the three dimensions of strategic agility. The resulting typology is validated with ANOVA tests on external variables, and associations with organizational demographics are analyzed using chi-square tests and binary logistic regression. The analysis identifies three ordered maturity profiles – Laggards (16.6%), Moderates (36.0%), and Leaders (47.4%)—with medium to large differences across AI adoption, technology-organization-environment (TOE) readiness, digital culture, strategic agility performance, and perceived digital transformation impact. None of the demographic predictors in the logistic model (organization size, geographic scope, respondent experience) significantly predicts Leader membership, and organization type is also non-significant in chi-square analysis. However, geographic scope and organization size have independent effects on actual AI adoption levels. These findings indicate that digital maturity in tourism is closely linked to cultural-strategic capability patterns, while objective resources do not determine profile membership. Given the cross-sectional and self-reported nature of the data, the results should be interpreted as associative rather than causal. The study has implications for policies and managerial interventions that integrate capability-building with measures addressing resource constraints, particularly in SME-dominated tourism contexts.

VOL. 8, NO. 1/2026Read article