Behaviour of the Consumer of Tourist Entertainment Services

The main objective of this paper is to study the behaviour of the consumer of tourist entertainment. This objective was achieved by analysing consumer’s behaviour in general, and the peculiarities of tourism services behaviour and ultimately of the consumer of tourist entertainment. Assumptions set out in the research on the extent of calling on entertainment services have been verified by a questionnaire-based research which confirmed some assumptions and rejected others. Given the changes in demand for tourist packages with leisure or entertainment services included, further research is required by deepening the options tourists have for certain tourist entertainment services. The research results are embodied in a series of conclusions and proposals addressed to tourist entertainment service providers to diversify the service packages and to improve the activity efficiency.

Keywords

consumer behaviour, tourism services, tourist entertainment, leisure, festival

JEL Classification

D03, D11, M31

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