Vol. IV, no. 2/2013

The main objective of this paper is to study the behaviour of the consumer of tourist entertainment. This objective was achieved by analysing consumer’s behaviour in general, and the peculiarities of tourism services behaviour and ultimately of the consumer of tourist entertainment. Assumptions set out in the research on the extent of calling on entertainment services have been verified by a questionnaire-based research which confirmed some assumptions and rejected others. Given the changes in demand for tourist packages with leisure or entertainment services included, further research is required by deepening the options tourists have for certain tourist entertainment services. The research results are embodied in a series of conclusions and proposals addressed to tourist entertainment service providers to diversify the service packages and to improve the activity efficiency.

Being a complex and dynamic sector of activity, an important job and cash flow generator and also a source of economic development and growth, the tourism industry represents one of the most important pillars of the economies of countries. Starting with 2007, humanity began to face a severe economic crisis of unprecedented dimensions in a society that has never before been so closely connected and interdependent. This paper seeks to examine the emergence of the global crisis, conduct a review of the main paradigms of current economic thinking and to relate some of the experts' opinions about the causes of the economic crisis creation. In the same time, the importance of tourism to the economy is highlighted, starting from a global point of view and moving into an European perspective. The impact of the global crisis on tourism is observed and, especially, that suffered by national tourism. In the last part of the work, a forecast is made of the arrivals indicator for a period of three years, with the aim of observing future trends in Romanian tourist activity. Knowledge of how individuals make choices and how these choices have changed after the economic crisis may offer important advantages in business practice and can help in making policies that lead to the development of Romanian tourism. Also, this paper can contribute to understanding the effects of the economic crisis in the tourism industry in order to readjust the policies supporting this sector.

In the current context of globalization, folklore is the most affected part of the culture of a nation. But Folklore proved to be the best item by which a nation can individualize itself in this millennium . Romania has a great historical and cultural heritage, and an impresive ethnic hetritage of a great value that ca be used as a tourist attraction. There are over 700 cultural heritage sites of national and international interest which constituted the values of the World Heritage of UNESCO The 2006 country report based on a field research conducted by WTTC recommends that Romania should focus on the developing of wellness and spa tourism, and cultural tourism to the detriment of mountain tourism and winter sports and seaside tourism , especially in the offer for foreign tourists .