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Film Tourism – A successful journey for New Zealand. The steps towards being the world’s top film tourism destination

Type of paper: Research Article

Author

Gabriela-Cosmina Tudor

Affiliation: Bucharest University of Economic Studies, România

Email: gabbi.tudor@yahoo.ro

Published:December 15, 2015
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How to Cite

Tudor, G. C. (2015). Film Tourism – A successful journey for New Zealand. The steps towards being the world’s top film tourism destination. CACTUS - Journal of Tourism Business, Management and Economics, 12 (2).

Based on the official APA guide. Review the full set of examples.

© 2015 The Author(s);

Licensed under CC BY-NC 4.0

Abstract

Film tourism is a phenomenon that has been emerging lately and. it brings a lot of benefits the filming location can take advantage of. This paper tries to present he impact that place-placement in a movie has on a destination and the key to the success of movie tourism. The data is gathered in a case study about New Zealand which is one of the best proofs of successfully influencing the influx of tourism through film tourism. All the information that was collected provides us with an inside view to the steps taken in order to increase the film tourism in this country. You can find out about the marketing activities and campaigns that sustain the image of New Zealand as the host country of the box offices The Hobbit and Lord of the Rings. One must know that this linkage between New Zealand and these worldwide known movies has to be continuously supported and improved by help of the government and specialists.

Keywords

Film tourism, movie tourism, marketing activities, New Zealand, The Hobbit, Lord of the Rings

JEL Classification

L83, Z3

References

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Tourism New Zealand. (2015). Film tourism. http://www.tourismnewzealand.com/markets-stats/sectors/film-tourism/