CACTUS

By Rita Puji Lestari, Asep Rokhyadi Permana Saputra

The rapid expansion of hotel construction in the Special Region of Yogyakarta, one of Indonesia’s leading tourist destinations, has contributed to environmental degradation, including declining air and water quality, depletion of natural resources, land-use change, and poor environmental management. These issues collectively increase disaster risks and threaten community well-being. Grounded in Resource-Based View theory, this study examines how strategic organisational resources influence sustainability outcomes. Specifically, it analyses the effects of Transformational Leadership and Corporate Social Responsibility on Sustainable Business Innovation, with Green Human Resource Management as a moderating variable. Data were collected from 380 hotel employees using non-probability purposive sampling and quota sampling based on the Slovin formula from a population of 5,445. The data were analysed using Structural Equation Modelling, Partial Least Squares to evaluate the measurement model (validity, reliability, Heterotrait-Monotrait Ratio) and structural model (fit and hypothesis testing). The results show that Transformational Leadership has no significant effect on Sustainable Business Innovation, while Corporate Social Responsibility has a positive and significant influence. Green Human Resource Management does not moderate the relationship between either Transformational Leadership or Corporate Social Responsibility and Sustainable Business Innovation. Theoretically, the study strengthens Resource-Based View by emphasising the strategic value of human resources as valuable, rare, inimitable, and non-substitutable assets. Practically, it highlights the importance of talent retention, fair reward systems, and authentic employee engagement in sustainability programmes. Overall, this research enriches the limited empirical evidence linking Resource-Based View, leadership, Corporate Social Responsibility, and human resource management practices within sustainable hospitality management.

By Ümit Şengel, Zeki Coşkun, Sena Uz

Cultural tourism emerges from various sources rooted in social life. Novels that explore social elements such as history, identity, and culture serve as important written sources of information, stimulating tourists’ interest in destinations. Although concepts like history and identity are abstract, they can become significant attractions when highlighted by authors’ descriptive abilities within the narrative, influencing readers and arousing their curiosity. In this context, the study aims to identify the roles of novels in cultural tourism by examining the themes of history and identity in postmodern novels. The study used the autoethnographic method and analysed Orhan Pamuk’s “The White Castle,” which compares East and West through cultural values such as history and identity, as it was considered suitable for the study’s purpose. The results indicate that the novel presents cultural differences through elements such as identity, history, religion, city, language, art, and gastronomy. The novel vividly conveys these cultural differences through the interplay of plot and description.

By Angelina Titeryakova

Pop culture tourism, particularly media-induced tourism, is an increasingly relevant phenomenon in which travel decisions are shaped by popular media such as films, TV series, literary works, and other forms of media. This paper explores the intersection of media consumption and tourist behaviour, focusing on how audiences engage with cinematic franchises through travel and how these experiences influence travellers’ decisions. Using quantitative data collected through a questionnaire with a sample size of 116 respondents, distributed during a pop culture event – London MegaCon 2024—the study investigates the impact of demographic variables such as age, gender, and country of residence on preferences for franchise-related destinations, guided tours, and trip duration. The data were analysed with IBM SPSS and show that gender and country of origin significantly impact travel motivations, while age has less influence. A strong interest in guided tours and visits to franchise-related locations was recorded, especially among frequent travellers. The data also revealed interest in multiple franchises, suggesting that tourism experiences can be multifaceted, encompassing various fan interests rather than being tailored to a single franchise. These findings have implications for destination marketers and tourism product developers. Strategies such as immersive storytelling, customisable tour packages, and product diversification can enhance the appeal of pop culture sites.