CONTENTS

 Contents

EDITORIAL

 One Hundred, One Hundred Thousand, One Billion, One Thousand Billions
MARIUS-CRISTIAN NEACSU

ARTICLES

 The Place of Heritage and Identity in the Marketing Strategy of Destinations: a Worldwide Approach Based on Dmo Slogans
HUGUES SERAPHIN, MARCO PLATANIA, MANUELA PILATO

 Medical Tourism: Drivers, Trends and Destinations
HABIB KABALAN, AMINE GHOUMRASSI, GABRIELA STANCIULESCU

 Travel Agency Staff: The Need for Professional Training in the Information Technologies Context of Use
LIVIU DEDIU, OLIMPIA STATE

 High School Education in Economics – The Importance of Practice
LIDIA ALEXANDRA PAUN NASTASE, ADELINA MARIA CRISTEA, FLORENTA LARISA VASILE (ILE)

 Current Business Tourism References. Case study: Hotel Novotel Bucharest
MANUELA LILIANA MURESAN, RALUCA GEORGIANA STOIAN

STUDENT’S CORNER

 Accessible Tourism – An Expression of Social Responsibility
VLAD DIACONESCU