Peer Reviewed

Current trends in tourist motivation

Type of paper: Research Article

Author

Elena-Cristina Mahika

Corresponding Author

Affiliation: Bucharest Academy of Economic Studies, Romania

Email: cristinamahika@yahoo.com

Published:December 15, 2011

How to Cite

Mahika, E.-C. (2011). Current trends in tourist motivation. CACTUS Tourism Journal, 4 (1).

Based on the official APA guide. Review the full set of examples.

© 2011 The Author(s);

Licensed under CC BY-NC 4.0

Abstract

Currently, in an evolving economy, the study of tourist behaviour is crucial for the field specialists. Influenced by a variety of factors, tourists tend to change their behaviour in time. An important indicator of tourist behaviour, tourist motivation has the purpose of revealing consumer's desires and apirations when opting for a vacation. The analysis of tourist motivations has the advantage of preparing tourist practitioners, and therefore to prepare and forecast the oferr of tourism products that match the current and future demand. This paper is an exploratory research, based on data and studies on recent evolution of the travelling reasons, in order to identify the changing trends.

Keywords

tourist motivation, consumer behaviour, tourism market, tourist destination

JEL Classification

D11, L83, P46

References

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Schiffman, L. G., & Kanuk, L. L. (2007). Consumer behaviour. Prentice Hall.

Swarbrooke, J., & Horner, S. (2004). Consumer behaviour in tourism. Butterworth-Heinemann.