The business travellers' motivation and behaviour

An understanding of way people buy business trips, why they choose one particular company over another, and why they choose to travel when they do this is vital to those who work in the tourism industry. Yet curiously, we know relatively little about tourism motivation because the reasons for their choices are little understood. This is not entirely the result of a lack of research, because many companies are doing research regarding the tourists’ behaviour, but as this is ‘in house’ research, the information is confidential to the company concerned, and seldom becomes public knowledge. The purpose of this paper is to explain the business travellers’ motivation and behaviour by making a difference between leisure and business tourists’ specific motivation and behaviour. The paper also presents the world and national evolution of these two particular segments of travellers and includes comments regarding their future perspectives.

Keywords

motivation, business travel

JEL Classification

L83, M1

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