Sustainable Strategy of Implementing IPR Management in Mergers & Acquisitions
Type of paper: Conferences
Authors
Adrian Bercovici
Corresponding AuthorAffiliation: Bucharest University of Economic Studies, Romania
Email: patent@gmx.net
Gabriela Stănciulescu
Affiliation: Bucharest University of Economic Studies, Romania
How to Cite
Bercovici, A. & Stănciulescu, G. (2017). Sustainable Strategy of Implementing IPR Management in Mergers & Acquisitions. CACTUS Tourism Journal, 15 (1).
© 2017 The Author(s);
Licensed under CC BY-NC 4.0
Abstract
The objective of this paper is to identify the right key questions, the right time stages and the right M&A phases for the implementing of the Intellectual Property Rights (IPR) management and more exactly the IPR expert in the M&A DD process. With the help of these, the IPR expert can decide on an economically and time sustainable IPR DD process for the discussed investment types. The methodology used involves 6 different DD processes which were implemented in the course of 7 years in 2 different global corporations by the writers as well as a literature research of the best practices on the field. It is proposed to create a framework which guides and supports the path to a resource sustainable strategy of implementing the IPR DD.
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