Defining the Mining Tourism. Case Study Idar-Oberstein
Type of paper: Research Article
Author
Bernd Hallier
Corresponding AuthorAffiliation: Prof. Prof. E. h. (RUS) Dr., Managing Director EHI Retail Institute
Email: hallier@ehi.org
How to Cite
Hallier, B. (2011). Defining the Mining Tourism. Case Study Idar-Oberstein. CACTUS Tourism Journal, 3 (1).
© 2011 The Author(s);
Licensed under CC BY-NC 4.0
Abstract
In order to be successfully promoted in the targeted markets, a destination must be favourably differentiated from its competition, or positively positioned, in the minds of the consumers. A key component of this positioning process is the creation and management of a distinctive and appealing perception, or image, of the destination.2 The paper introduces the area of Idar-Oberstein belonging to the “German Route of Gemstones”.
Keywords
JEL Classification
References
Kolb, B. M. (2006). Tourism marketing for cities and towns: Using branding and events to attract tourism. Butterworth-Heinemann.
Lynch, K. (1984). Good city form. MIT Press.
Rainisto, S. (2003). Success factors of place marketing: A study of place marketing practices in Northern Europe and the United States. University Press.
Stănciulescu, G. (2004). Managementul turismului durabil în centrele urbane. Editura Economică.
Ward, S. (1998). Selling places: The marketing of promotion of towns and cities 1850–2000. Routledge.