How Interested Young People are in Film Festivals?

Diaconescu, V. & Tuclea, S. (2020). How Interested Young People are in Film Festivals?. CACTUS - Journal of Tourism Business, Management and Economics, 2 (1).

Based on the official APA guide. Review the full set of examples.

Licensed under CC BY-NC 4.0

Abstract

Festivals are generally considered one of the key activities that stimulate the economy. The first film festivals originated in Europe about 90 years ago and quickly became a global phenomenon. The most important reasons why tourists participate in festivals could be integrated into the "push dimensions" (family reunion, socializing, escape, novelty of events, self-esteem) and the "pull dimensions" (fun, food and drink, information and marketing, transport). In general, festivals are considered a thriving tourist activity, the destinations offering unique events, combined with high quality services and opportunities for socialization. This study is based on research aimed at identifying young people's interest in film festivals and the influence of socio-demographic aspects on this interest. The sample consisted of 438 young respondents aged between 18 and 26 years. The research has shown that young tourists tend to behave similarly, which makes them a very attractive segment of tourists, even if their budgets are not very high. The results also showed that young people have as main tourism motivation to spend time with family or friends. Moreover, the preferences of young people for basic tourist services are quite clear and unsophisticated. However, the results suggest some need to adapt the commercial communication according to the gender of young tourists.

Keywords

Film festival, tourism, tourists’ motivation

JEL Classification

M30, Z32, L83

References

Beeton, S. (2005). Film-induced tourism. Channel View Publications.

Bowen, H. E., & Daniels, M. J. (2005). Does the music matter? Motivations for attending a music festival. Event Management, 9(3), 155–164.

Crompton, J. L. (1979). Motivations for pleasure travel. Annals of Tourism Research, 6, 408–424.

Dann, G. M. S. (1977). Anomie, ego-enhancement and tourism. Annals of Tourism Research, 4, 184–194.

Dann, G. M. S. (1981). Tourist motivation: An appraisal. Annals of Tourism Research, 8(2), 187–224.

Dieck, M. C., Jung, T. H., & Rauschnabel, P. A. (2018). Determining visitor engagement through augmented reality at science festivals: An experience economy perspective. Computers in Human Behavior, 82, 44–53.

FIAPF. (2018). Accredited festival directory. http://www.fiapf.org/pdf/FIAPF-Directory2019-web.pdf

Ganon, M., Taheri, B., & Olya, H. (2019). Festival quality, self-connection, and bragging. Annals of Tourism Research, 76, 239–252.

Getz, D. (2008). Event tourism: Definition, evolution, and research. Tourism Management, 29, 403–428.

Gration, D., Raciti, M., & Arcodia, C. (2011). The role of consumer self-concept in marketing festivals. Journal of Travel & Tourism Marketing, 28(6), 644–655.

Iso-Ahola, S. E. (1980). The social psychology of leisure and recreation. Brown.

Iso-Ahola, S. E. (1982). Towards a social psychology theory of tourism motivation: A rejoinder. Annals of Tourism Research, 9(2), 256–262.

Iso-Ahola, S. E. (1983). Towards a social psychology of recreational travel. Leisure Studies, 2(1), 45–57.

Iso-Ahola, S. E. (1990). Understanding leisure and recreation: Mapping the past, charting the future. In E. L. Jackson & T. L. Burton (Eds.), Motivation for leisure (pp. 247–279). Venture Publishing.

Kim, N. S., & Chalip, L. (2004). Why travel to the FIFA World Cup? Effects of motives, background, interest and constraints. Tourism Management, 25, 695–707.

Lau, A. L. S., & McKercher, B. (2004). Exploration versus acquisition: A comparison of first-time and repeat visitors. Journal of Travel Research, 42(3), 279–285.

Lee, J. S., Lee, C. K., & Yoon, Y. (2009). Investigating differences in antecedents to value between first-time and repeat festival-goers. Journal of Travel & Tourism Marketing, 26(7), 688–702.

Maeng, H. Y., Jang, H. Y., & Li, J. M. (2016). A critical review of the motivational factors for festival attendance based on meta-analysis. Tourism Management Perspectives, 17, 16–25.

Nicholson, R. E., & Pearce, D. G. (2001). Why do people attend events: A comparative analysis of visitor motivations at four South Island events. Journal of Travel Research, 33, 449–460.

Park, K. S., Reisinger, Y., & Kang, H. J. (2008). Visitors’ motivation for attending the South Beach Wine and Food Festival, Miami Beach, Florida. Journal of Travel and Tourism Marketing, 25(2), 161–181.

Park, K. S., Reisinger, Y., & Park, C. S. (2009). Visitors’ motivation for attending theme parks in Orlando, Colorado. Event Management, 13(2), 83–101.

Richards, G., & Wilson, J. (2003). Today’s youth travellers: Tomorrow’s global nomads. New horizons in independent youth and student travel. International Student Travel Confederation (ISTC).

Rüling, C. C., & Pedersen, J. S. (2010). Film festival research from an organizational studies perspective. Scandinavian Journal of Management, 26, 318–323.

Tanford, S., & Jung, S. (2017). Festival attributes and perceptions: A meta-analysis of relationships with satisfaction and loyalty. Tourism Management, 61, 209–220.

Van Zyl, C., & Botha, C. (2003). Motivational factors of local residents to attend the Aardklop National Arts Festival. Event Management, 8(4), 213–222.

Yolal, M., Cetinel, F., & Uysal, M. (2009). An examination of festival motivation and perceived benefit relationship: Eskisehir International Festival. Journal of Convention and Event Tourism, 10(4), 276–291.

Yolal, M., Woo, E., Çetinel, F., & Uysal, M. (2012). Comparative research of motivations across different festival products. International Journal of Event and Festival Management, 3(1), 66–80.

Yolal, M., Chi, C. G. O., & Pesämaa, O. (2017). Examine destination loyalty of first-time and repeat visitors at all-inclusive resorts. International Journal of Contemporary Hospitality Management, 29(7), 1834–1853.