The Attitude of Romanian Tourists towards Film-Induced Tourism

Țuclea, C. E., Gheorghe, G., Bulin, D., & Darabant, M. (2019). The Attitude of Romanian Tourists towards Film-Induced Tourism. CACTUS - Journal of Tourism Business, Management and Economics, 1 (2).

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Abstract

The present study aims at identifying the interest of Romanian tourists for film-induced tourism. For this purpose, an online research was carried out between 5 October and 4 November 2017. The data was collected from 463 participants through a self-administrated questionnaire. In a word, our research has highlighted that 82% of respondents are interested in practicing this type of tourism and the natural landscapes presented in movies seem to be the main reason (44%). Most respondents (83%)believe that such a vacation should last between 3 and 6 days. The interest for practicing film-induced tourism is primarily influenced by the geographic region where respondents are living and by their place of residence(urban/rural).The main limitation of this study is that the sample was not representative at national level, but nevertheless, some interesting results were obtained. These results could be used, for example, to promote domestic tourism.

Keywords

Film-induced tourism, FIT, film-tourists’ behavior, Romanian tourists, reasons for film-induced tourism

JEL Classification

M39, Z39

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