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The importance of print and visual media in the promotion of hospitality enterprises

Type of paper: Research Article

Author

Anamaria Răvar

Affiliation: Bucharest Academy of Economic Studies, Romania

Email: anamaria.ravar@yahoo.com

Published:December 15, 2011
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How to Cite

Răvar, A. (2011). The importance of print and visual media in the promotion of hospitality enterprises. CACTUS - Journal of Tourism Business, Management and Economics, 4 (2).

Based on the official APA guide. Review the full set of examples.

© 2011 The Author(s);

Licensed under CC BY-NC 4.0

Abstract

As the development of tourism cannot be realized without the selling of tourism products and services, and this selling is not possible in the absence of promotion activities, the marketing activities in the field of tourism are essential to ensuring the success of tourism activities. The current paper illustrates the importance of print and visual media in the promotion and communication of tourist destinations and accommodation facilities. Flyers, brochures and catalogues create a link between the service provider and the end consumers, informing and educating them, creating notoriety, facilitating acquisition and stimulating demand.

Keywords

tourist marketing, print and visual media, hospitality

JEL Classification

L83, M13, M31

References

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