Template-Type: ReDIF-Article 1.0 Author-Name: Alexandra Bianca Tîrnăcop Author-Name-First: Alexandra Bianca Author-Name-Last: Tîrnăcop Author-Email: tirnacopalexandra21@stud.ase.ro Author-Workplace-Name: Bucharest University of Economic Studies, Bucharest, Romania Title: Leadership in the Digital Era: Exploring the AI-EI Nexus Journal: CACTUS - The Tourism Journal for Research, Education, Culture and Soul Abstract: The main focus of this study is how the use of AI technology can improve leaders' emotional intelligence (EI),such as empathy, self-awareness, and social skills. The study employs a research methodology that involves the use of a questionnaire and game-based techniques to examine the intersection of artificial intelligence (AI) and emotional intelligence (EI) in leadership. The main objective is to determine how artificial intelligence (AI) can be used to improve leaders' emotional intelligence. The findings highlight the importance of aligning artificial intelligence (AI) technology and emotional intelligence (EI) capabilities to achieve optimal leadership outcomes. Keywords: Artificial Intelligence, Artificial Intelligence Tools, Barriers, Managerial Perceptions, Technological Advancements Classification-JEL: M12, M14, O35 Creation-Date: 2023 Year: 2023 Volume: 27 Issue: 1 File-URL: https://cactus-journal-of-tourism.ase.ro/Pdf/vol_5_1/II_4.Tirnacop.pdf File-Format: Application/pdf Handle: RePEc:bum:cactus:cactus-2023-5