Template-Type: ReDIF-Article 1.0 Author-Name: Cristian Negruțiu Author-Name-First: Cristian Author-Name-Last: Negruțiu Author-Email: cristian_negrutiu@yahoo.com Author-Workplace-Name: Bucharest University of Economic Studies, Bucharest, Romania Title: Challenges and benefits of blockchain implementation in supply chain Journal: CACTUS - The Tourism Journal for Research, Education, Culture and Soul Abstract: This article presents the challenges and benefits of blockchain implementation in the supply chain. In a broader context, the article addresses how technology facilitates digitalization in a traditional industry, with no shortage of ideas and controversies. The findings are drawn from a case study of a Romanian tech startup. The empirical investigation uses interview and direct observation methods to show how the startup under study implements Industry 4.0 solutions based on blockchain technology. The findings demonstrate the feasibility of the technologies, the benefits for customers, and the challenges associated with them. So, it can be said that tech startups are real ambassadors of innovation and are able to change the status quo faster and easier. Their solutions and products have the potential to disrupt the industry and evolve into integrated platforms for artificial intelligence. Keywords: blockchain, Industry 4.0, supply chain, tech start-ups Classification-JEL: L23, L26, M13, O33 Creation-Date: 2022 Year: 2022 Volume: 26 Issue: 1 File-URL: https://cactus-journal-of-tourism.ase.ro/Pdf/vol_4_2/II_4_Negrutiu.pdf File-Format: Application/pdf Handle: RePEc:bum:cactus:cactus-2022-14