Template-Type: ReDIF-Article 1.0 Author-Name: Gabriela Čšigu Author-Name-First: Gabriela Author-Name-Last: Čšigu Author-Email: gabriela.tigu@ase.ro Author-Workplace-Name: Bucharest University of Economic Studies, Romania Author-Name: Oana Diana Crismariu Author-Name-First: Oana Diana Author-Name-Last: Crismariu Author-Email: oanadianacrismariu@gmail.com Author-Workplace-Name: Bucharest University of Economic Studies, Romania Author-Name: Dan Anghelescu Author-Name-First: Dan Author-Name-Last: Anghelescu Author-Email: dan.anghelescu@lapiovra.ro Author-Workplace-Name: FIJET Romania and La Piovra Turista, Romania Author-Name: Miguel Angel Gonzalez Suarez Author-Name-First: Miguel Angel Gonzalez Author-Name-Last: Suarez Author-Email: presidente@cit-tenerife.com Author-Workplace-Name: CIT Tenerife and FIJET Spain, Spain Title: Exploring Sustainable Tourism In Tenerife, Spain Journal: CACTUS - The Tourism Journal for Research, Education, Culture and Soul Abstract: Sustainability is no longer an extraordinary challenge nowadays for the service providers in Tenerife; this has become a habit for several years. Gradually, they try to instill in tourists care and respect for compliance with the rules that sustainability implies. The hotels have resorted to various ways in which they can carry out their activity in a sustainable way, trying to inform their tourists very well about them. Destinations on the island -regardless of their profile (cultural, coastal, ecotourism, rural, gastronomic, etc.) - are role models for other tourist areas of the world, both through sustainable development and promotion solutions, and by locals' hospitality and openness to everything that is new. The article explores experiences in the south of the island, which highlight the above. Keywords: Sustainable tourism, tourism destination, hotel industry, pandemic, tourism forms, cittaslow Classification-JEL: Z32, Z38, L83, Q01, Q20, Q26 Creation-Date: 2020 Year: 2020 Volume: 22 Issue: 1 File-URL: https://cactus-journal-of-tourism.ase.ro/Pdf/vol_2_2/Tigu_et_al.pdf File-Format: Application/pdf Handle: RePEc:bum:cactus:cactus-2020-13