Template-Type: ReDIF-Article 1.0
Author-Name: Adriana Ioana Raduță
Author-Name-First: Adriana Ioana
Author-Name-Last: Raduță
Author-Email: adrianaioanaraduta@gmail.com
Author-Workplace-Name: Bucharest University of Economic Studies, Bucharest, Romania
Title: Competitive Advantage Sources in Travel Agencies
Journal: CACTUS - The Tourism Journal for Research, Education, Culture and Soul
Abstract: This paper aims to identify the most used ways to obtain the competitive advantage for travel agencies. Thus, following the study of the literature from the specific databases, and also following the application of a quantitative research, there were obtained information regarding the today’s trend of the ways to overtake the rivalry in the field, as they are seen by the personnel employed in different types of travel agencies in Bucharest. Based on these, there may be noticed actual trends regarding the tackle of the travel agencies in order to obtain a market share as large as possible, and to secure the loyalty of the customers.
Keywords: Competitive advantage, competition, cooperation, loyalty, smart tourism, technology
Classification-JEL: L83, C83
Creation-Date: 2019
Year: 2019
Volume: 19
Issue: 1
File-URL: https://cactus-journal-of-tourism.ase.ro/Pdf/vol_1/Raduta.pdf
File-Format: Application/pdf
Handle: RePEc:bum:cactus:cactus-2019-5