Template-Type: ReDIF-Article 1.0 Author-Name: Adrian Bercovici Author-Name-First: Adrian Author-Name-Last: Bercovici Author-Email: patent@gmx.net Author-Workplace-Name: Bucharest University of Economic Studies, Romania Author-Name: Gabriela Stănciulescu Author-Name-First: Gabriela Author-Name-Last: Stănciulescu Author-Email: cecilia.stanciulescu@gmail.com Author-Workplace-Name: Bucharest University of Economic Studies, Romania Title: Sustainable Strategy of Implementing IPR Management in Mergers & Acquisitions Journal: CACTUS - The Tourism Journal for Research, Education, Culture and Soul Abstract: The objective of this paper is to identify the right key questions, the right time stages and the right M&A phases for the implementing of the Intellectual Property Rights (IPR) management and more exactly the IPR expert in the M&A DD process. With the help of these, the IPR expert can decide on an economically and time sustainable IPR DD process for the discussed investment types. The methodology used involves 6 different DD processes which were implemented in the course of 7 years in 2 different global corporations by the writers as well as a literature research of the best practices on the field. It is proposed to create a framework which guides and supports the path to a resource sustainable strategy of implementing the IPR DD. Creation-Date: 2017 Year: 2017 Volume: 15 Issue: 1 File-URL: https://cactus-journal-of-tourism.ase.ro/Pdf/vol15/7.Stanciulescu%20Gabriela.pdf File-Format: Application/pdf Handle: RePEc:bum:cactus:cactus-2017-8