Template-Type: ReDIF-Article 1.0
Author-Name: Vincent Magnini
Author-Name-First: Vincent
Author-Name-Last: Magnini
Author-Email: magninivp@longwood.edu
Author-Workplace-Name: Pamplin College of Business, Virginia Tech University, USA
Title: Poising Frontline Service Providers for Success: An Integrative Review and Future Directions
Journal: CACTUS - The Tourism Journal for Research, Education, Culture and Soul
Abstract: It has long been understood that frontline employees are a critical marketing tool in hospitality and tourism businesses. In fact, empirical research indicates that consumers often perceive the frontline employees with whom they interact as the company itself (Mohr and Henson, 1996). Due to the pivotal roles of these frontline employees, a growing corpus of research examines how to be select, train, motivate, and manage these individuals. This article synthesizes research from diverse disciplines to provide an up-to-date synopsis of these areas.
Keywords: Customer Service; Frontline; Motivation; Recruiting; Training
Creation-Date: 2012
Year: 2012
Volume: 5
Issue: 1
File-URL: https://cactus-journal-of-tourism.ase.ro/Pdf/vol5/articole/Magnini.pdf
File-Format: Application/pdf
Handle: RePEc:bum:cactus:cactus-2012-2