Template-Type: ReDIF-Article 1.0
Author-Name: Anamaria Răvar
Author-Name-First: Anamaria
Author-Name-Last: Răvar
Author-Email: anamaria.ravar@yahoo.com
Author-Workplace-Name: Bucharest Academy of Economic Studies, Romania
Title: The importance of print and visual media in the promotion of hospitality enterprises
Journal: CACTUS - The Tourism Journal for Research, Education, Culture and Soul
Abstract: As the development of tourism cannot be realized without the selling of tourism products and services, and this selling is not possible in the absence of promotion activities, the marketing activities in the field of tourism are essential to ensuring the success of tourism activities. The current paper illustrates the importance of print and visual media in the promotion and communication of tourist destinations and accommodation facilities. Flyers, brochures and catalogues create a link between the service provider and the end consumers, informing and educating them, creating notoriety, facilitating acquisition and stimulating demand.
Keywords: tourist marketing, print and visual media, hospitality
Classification-JEL: L83, M13, M31
Creation-Date: 2011
Year: 2011
Volume: 4
Issue: 1
File-URL: https://cactus-journal-of-tourism.ase.ro/Pdf/vol4/11%20%20masterand.pdf
File-Format: Application/pdf
Handle: RePEc:bum:cactus:cactus-2011-28