Template-Type: ReDIF-Article 1.0 Author-Name: Elena-Cristina Mahika Author-Name-First: Elena-Cristina Author-Name-Last: Mahika Author-Email: cristinamahika@yahoo.com Author-Workplace-Name: Bucharest Academy of Economic Studies, Romania Title: Current trends in tourist motivation Journal: CACTUS - The Tourism Journal for Research, Education, Culture and Soul Abstract: Currently, in an evolving economy, the study of tourist behaviour is crucial for the field specialists. Influenced by a variety of factors, tourists tend to change their behaviour in time. An important indicator of tourist behaviour, tourist motivation has the purpose of revealing consumer's desires and apirations when opting for a vacation. The analysis of tourist motivations has the advantage of preparing tourist practitioners, and therefore to prepare and forecast the oferr of tourism products that match the current and future demand. This paper is an exploratory research, based on data and studies on recent evolution of the travelling reasons, in order to identify the changing trends. Keywords: tourist motivation, consumer behaviour, tourism market, tourist destination Classification-JEL: D11, L83, P46 Creation-Date: 2011 Year: 2011 Volume: 4 Issue: 1 File-URL: https://cactus-journal-of-tourism.ase.ro/Pdf/vol4/2%20Mahica%20Cristina.pdf File-Format: Application/pdf Handle: RePEc:bum:cactus:cactus-2011-16