Template-Type: ReDIF-Article 1.0
Author-Name: Bernd  Hallier
Author-Name-First: Bernd 
Author-Name-Last: Hallier
Author-Email: hallier@ehi.org
Author-Workplace-Name: Prof. Prof. E. h. (RUS) Dr., Managing Director EHI Retail Institute
Title: Defining the Mining Tourism. Case Study Idar-Oberstein
Journal: CACTUS - The Tourism Journal for Research, Education, Culture and Soul
Abstract: In order to be successfully promoted in the targeted markets, a destination must be favourably differentiated from its competition, or positively positioned, in the minds of the consumers. A key component of this positioning process is the creation and management of a distinctive and appealing perception, or image, of the destination.2 The paper introduces the area of Idar-Oberstein belonging to the “German Route of Gemstones”.
Keywords: Tourism, Mining, Revitalization, Gemstones
Classification-JEL: L72, L83, Q26, Q56
Creation-Date: 2011
Year: 2011
Volume: 3
Issue: 1
File-URL: https://cactus-journal-of-tourism.ase.ro/Pdf/vol3/Hallier.pdf
File-Format: Application/pdf
Handle: RePEc:bum:cactus:cactus-2011-12