The current paper tackles the thorny issue of cultural tourism in Romania, trying to ascertain whether there is an actual chance of promoting it successfully in our country, without further damage to an already endangered national cultural patrimony. The question is whether we were facing a dilemma with little chances of being solved to our advantage – namely, if the promotion of cultural tourism would pose a threat or present an opportunity to a domain in which, unfortunately, very little has been done in recent years. The goal of the paper is twofold – it is meant, on the one hand, as a strong alarm signal, a wake-up call as to the necessity of a coherent, well-funded strategy regarding the promotion of cultural tourism in Romania, and on the other hand as a cautionary tale – one that could envisage what might happen if such a strategy were incorrectly devised and applied. Some hints in that direction are unfortunately already at hand, amply visible when considering the current situation of some essential sites to our cultural and national identity. Some of the case studies we discussed include The Danube Delta, Dacian sites, Bucovina Monasteries, or the Old Town area in our capital, Bucharest.