In the current context of financial crisis, the importance given to human resource of tourism has known significant changes regarding the ways of motivation and involvement in order that organizational objective to be achieved. Quality is a sine qua non condition for gaining success in business which must be integrated into the company management and maintained to rates as high as possible. First objective of this paper it’s been represented by emphasizing the idea that staff of travel agencies has a decisive role in achieving quality services, involvement of human resources at all levels allowing to use their skills and knowledge for the organization benefit. In this respect, a special attention is given to the human resources professional training and to the skills improvement at work or outside of it. This idea is supported by all stakeholders need to transfer, especially to the customers, confidence and sense of safety in tourism products, elements that lead to their loyalty and to obtain long-term partnerships. Highlighting this fact is another objective of the article. But, if these are not a priority, consumer perception of the company is influenced in a negative way and results in an image acquisition unfavorable, requiring higher costs and efforts to improve it. Thus, the current economic situation, launches a challenge to all companies, to secure a brand that consumers can identify and call, and it lies in the ability to create all favorable conditions for achieving staff integration and motivating in order to create quality at all levels.