Currently, in an evolving economy, the study of tourist behaviour is crucial for the field specialists. Influenced by a variety of factors, tourists tend to change their behaviour in time. An important indicator of tourist behaviour, tourist motivation has the purpose of revealing consumer's desires and apirations when opting for a vacation. The analysis of tourist motivations has the advantage of preparing tourist practitioners, and therefore to prepare and forecast the oferr of tourism products that match the current and future demand. This paper is an exploratory research, based on data and studies on recent evolution of the travelling reasons, in order to identify the changing trends.