CACTUS CACTUS J Tour Bus Manag Econ CACTUS – Journal of Tourism Business, Management and Economics 2247-3297 ASE Publishing House Bucharest, Romania cactus-2011-28 Research Article L83, M13, M31 The importance of print and visual media in the promotion of hospitality enterprises Răvar Anamaria anamaria.ravar@yahoo.com Bucharest Academy of Economic Studies, Romania 15 12 2011 4 2 15122011 Copyright © 2011, The Author(s) 2011 The Author(s) This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0). https://creativecommons.org/licenses/by-nc/4.0/

As the development of tourism cannot be realized without the selling of tourism products and services, and this selling is not possible in the absence of promotion activities, the marketing activities in the field of tourism are essential to ensuring the success of tourism activities. The current paper illustrates the importance of print and visual media in the promotion and communication of tourist destinations and accommodation facilities. Flyers, brochures and catalogues create a link between the service provider and the end consumers, informing and educating them, creating notoriety, facilitating acquisition and stimulating demand.

Keywords tourist marketing print and visual media hospitality

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