CACTUS CACTUS J Tour Bus Manag Econ CACTUS – Journal of Tourism Business, Management and Economics 2247-3297 ASE Publishing House Bucharest, Romania cactus-2011-23 Research Article L83, M1 The business travellers' motivation and behaviour Marin-Pantelescu Andreea https://orcid.org/0000-0002-3532-1395 marindeea@yahoo.com Bucharest Academy of Economic Studies, Romania 15 12 2011 4 2 15122011 Copyright © 2011, The Author(s) 2011 The Author(s) This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0). https://creativecommons.org/licenses/by-nc/4.0/

An understanding of way people buy business trips, why they choose one particular company over another, and why they choose to travel when they do this is vital to those who work in the tourism industry. Yet curiously, we know relatively little about tourism motivation because the reasons for their choices are little understood. This is not entirely the result of a lack of research, because many companies are doing research regarding the tourists’ behaviour, but as this is ‘in house’ research, the information is confidential to the company concerned, and seldom becomes public knowledge. The purpose of this paper is to explain the business travellers’ motivation and behaviour by making a difference between leisure and business tourists’ specific motivation and behaviour. The paper also presents the world and national evolution of these two particular segments of travellers and includes comments regarding their future perspectives.

Keywords motivation business travel

Full text available in PDF format.

References ANAT (Asociația Națională a Agențiilor de Turism din România). (n.d.). Turismul de afaceri din București este limitat de numărul locurilor de cazare disponibile. Retrieved November 4, 2011, from http://www.anat.ro/studii/turismul_de_afaceri_din_bucuresti_este_limitat_de_numarul_locurilor_de_cazare_disponibile.html Business tourism briefing: Overview of the UK’s business tourism industry. (n.d.). Retrieved November 4, 2011, from www.businesstourismpartnership.com/pubs/briefing.pdf Holloway, J. C. (2004). Marketing for tourism (4th ed.). Prentice Hall. Makens, J. C. (2005). Marketing for hospitality and tourism (4th ed.). Prentice Hall. Marin-Pantelescu, A. (2009). Diversificarea și personalizarea serviciilor turistice în contextul globalizării. Editura ASE. Middleton, V., & Clarke, J. (2001). Marketing in travel and tourism (3rd ed.). Elsevier Butterworth-Heinemann. Mill, R. C., & Morrison, A. (2002). The tourism system. Pender, L. (2005). Marketing management for travel and tourism. Stanley Thornes Publishers. Selective statistical survey “Tourism demand of the residents in Romania”. (2010). Romanian Yearbook. Swarbrooke, J., & Horner, S. (2001). Business travel and tourism. Butterworth-Heinemann. Tribe, J. (2005). The economics of recreation, leisure and tourism (3rd ed.). Elsevier. UNWTO. (2011). Tourism highlights. Wearne, N., & Baker, K. (2002). Hospitality marketing in the e-commerce age (2nd ed.). Hospitality Press. Williams, S. (n.d.). The definition of a business travel agency. Retrieved from http://www.ehow.com/about_6551695_definition-business-travel-agency.html#ixzz1fYyYPqAo