CACTUS CACTUS J Tour Bus Manag Econ CACTUS – Journal of Tourism Business, Management and Economics 2247-3297 ASE Publishing House Bucharest, Romania 10.24818/CTS/5/2023/1.05 cactus-2023-5 Research Article M12, M14, O35 Leadership in the Digital Era: Exploring the AI-EI Nexus Tîrnăcop Alexandra Bianca https://orcid.org/0009-0004-2945-0643 tirnacopalexandra21@stud.ase.ro Bucharest University of Economic Studies, Bucharest, Romania 15 6 2023 5 1 1562023 Copyright © 2023, The Author(s) 2023 The Author(s) This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0). https://creativecommons.org/licenses/by-nc/4.0/

The main focus of this study is how the use of AI technology can improve leaders' emotional intelligence (EI),such as empathy, self-awareness, and social skills. The study employs a research methodology that involves the use of a questionnaire and game-based techniques to examine the intersection of artificial intelligence (AI) and emotional intelligence (EI) in leadership. The main objective is to determine how artificial intelligence (AI) can be used to improve leaders' emotional intelligence. The findings highlight the importance of aligning artificial intelligence (AI) technology and emotional intelligence (EI) capabilities to achieve optimal leadership outcomes.

 Keywords Artificial Intelligence Artificial Intelligence Tools Barriers Managerial Perceptions Technological Advancements

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