CACTUS CACTUS J Tour Bus Manag Econ CACTUS – Journal of Tourism Business, Management and Economics 2247-3297 ASE Publishing House Bucharest, Romania cactus-2019-5 Research Article L83, C83 Competitive Advantage Sources in Travel Agencies Raduță Adriana Ioana adrianaioanaraduta@gmail.com Bucharest University of Economic Studies, Bucharest, Romania 15 6 2019 1 1 1562019 Copyright © 2019, The Author(s) 2019 The Author(s) This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0). https://creativecommons.org/licenses/by-nc/4.0/

This paper aims to identify the most used ways to obtain the competitive advantage for travel agencies. Thus, following the study of the literature from the specific databases, and also following the application of a quantitative research, there were obtained information regarding the today’s trend of the ways to overtake the rivalry in the field, as they are seen by the personnel employed in different types of travel agencies in Bucharest. Based on these, there may be noticed actual trends regarding the tackle of the travel agencies in order to obtain a market share as large as possible, and to secure the loyalty of the customers.

 Keywords Competitive advantage competition cooperation loyalty smart tourism technology

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