<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Publishing DTD v1.4 20221130//EN"
  "JATS-journalpublishing1-4.dtd">
<article xmlns:xlink="http://www.w3.org/1999/xlink"
         xmlns:mml="http://www.w3.org/1998/Math/MathML"
         xmlns:ali="http://www.niso.org/schemas/ali/1.0/"
         xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
         article-type="research-article"
         dtd-version="1.4"
         xsi:noNamespaceSchemaLocation="https://jats.nlm.nih.gov/archiving/1.4/xsd/JATS-archivearticle1-4-mathml3.xsd"
         xml:lang="en">

  <front>
    <journal-meta>
      <journal-id journal-id-type="publisher-id">CACTUS</journal-id>
      <journal-id journal-id-type="nlm-ta">CACTUS J Tour Bus Manag Econ</journal-id>

      <journal-title-group>
        <journal-title>CACTUS – Journal of Tourism Business, Management and Economics</journal-title>
      </journal-title-group>

      <issn pub-type="epub">2247-3297</issn>

      <publisher>
        <publisher-name>ASE Publishing House</publisher-name>
        <publisher-loc>Bucharest, Romania</publisher-loc>
      </publisher>
    </journal-meta>

    <article-meta>
      
      <article-id pub-id-type="publisher-id">cactus-2026-29</article-id>

      <article-categories>
        <subj-group subj-group-type="heading">
          <subject>Research Article</subject>
        </subj-group>
        <subj-group subj-group-type="jel">
          <subject>D12</subject>
<subject>Q56</subject>
<subject>Z32</subject>
        </subj-group>
      </article-categories>

      <title-group>
        <article-title>AN EXPLORATORY STUDY OF SUSTAINABILITY INFORMATION ORIENTATION AND NON-PRICE SUSTAINABLE TRAVEL INTENTIONS AMONG ROMANIAN SURVEY RESPONDENTS</article-title>
      </title-group>

      <contrib-group>
        
        <contrib contrib-type="author" corresp="yes">
          <name>
            <surname>Oroian</surname>
            <given-names>Maria</given-names>
          </name>
          <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-7768-4488</contrib-id>
          <xref ref-type="aff" rid="aff1_1"/>
          <email>oroianmaria@yahoo.com</email>
        </contrib>
      </contrib-group>

      
      <aff id="aff1_1">
        <label>1</label>
        <institution-wrap>
          <institution>„Dimitrie Cantemir” University of Târgu Mureș</institution>
        </institution-wrap>
      </aff>

      <pub-date pub-type="epub">
        <day>6</day>
        <month>11</month>
        <year>2026</year>
      </pub-date>

      <volume>8</volume>
      <issue>2</issue>
      <fpage>36</fpage>
      <lpage>54</lpage>

      <history>
        <date date-type="received"><day>28</day><month>7</month><year>2026</year></date>
        <date date-type="revised"><day>19</day><month>10</month><year>2026</year></date>
        <date date-type="accepted"><day>22</day><month>10</month><year>2026</year></date>
      </history>

      <permissions>
        <copyright-statement>Copyright © 2026, The Author(s)</copyright-statement>
        <copyright-year>2026</copyright-year>
        <copyright-holder>The Author(s)</copyright-holder>
        <license license-type="open-access" xlink:href="https://creativecommons.org/licenses/by-nc/4.0/">
          <license-p>This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).</license-p>
        </license>
        <ali:free_to_read/>
        <ali:license_ref>https://creativecommons.org/licenses/by-nc/4.0/</ali:license_ref>
      </permissions>

      <abstract xml:lang="en"><p>&lt;p&gt;Travelers&lt;em&gt; may endorse sustainable tourism yet hesitate when their choices require clear information, additional effort, or acceptable comfort. This exploratory cross-sectional study examines how sustainability information orientation and general pro-sustainability orientation are associated with stated non-price sustainable travel intentions among 163 Romanian residents with recent tourism experience. Recruitment began through student groups and continued via participant-led link sharing, producing a young, highly educated non-probability sample that was not limited to students. Three descriptive, content-based indices were formed from questionnaire items and are not treated as validated scales. In a blockwise multiple linear regression, sustainability information orientation was positively associated with the intention index after adjustment for gender, age group, education, and general pro-sustainability orientation (B = .626, HC3 SE = .103, p &amp;lt; .001). Because certification-related wording appeared in both the information and intention domains, a sensitivity analysis removed the certified-accommodation item from the outcome. The association remained positive for the two-item outcome covering lower-impact mobility and community-supporting activities (B = .457, HC3 SE = .156, p = .004). The association is therefore not explained solely by the shared certification wording. Content overlap, common-method covariance, cross-sectional measurement, and non-probability recruitment nevertheless limit interpretation. The findings are specific to this sample and are not statistically generalizable to Romanian &lt;/em&gt;travelers&lt;em&gt;.&lt;/em&gt;&lt;/p&gt;</p></abstract>

      <kwd-group xml:lang="en">
        <title>Keywords</title>
        <kwd>sustainability information</kwd>
<kwd>eco-certification</kwd>
<kwd>sustainable travel intentions</kwd>
<kwd>tourism decision-making</kwd>
<kwd>stated intentions</kwd>
      </kwd-group>

      <self-uri content-type="text/html" xlink:href="http://0.0.0.0:3000/articles/cactus-2026-29"/>
      <self-uri content-type="application/pdf" xlink:href="http://0.0.0.0:3000/api/files/cmw5fr6qb00rroc01jnifwt0a/download"/>
      <self-uri content-type="application/xml" xlink:href="http://0.0.0.0:3000/api/articles/cactus-2026-29/jats"/>

      <related-article ext-link-type="uri" related-article-type="in-issue" xlink:href="http://0.0.0.0:3000/issues/cactus-issue-2-vol-8-no-2-2026" id="ra1"/>

    </article-meta>
  </front>

  <body>
    <p>Full text available in PDF format.</p>
  </body>

  <back>
    
    <ref-list>
      <title>References</title>
      
      <ref id="ref1">
        <element-citation publication-type="other">
          <comment>Băltescu, C. A. (2017). The Romanian young generation&apos;s willingness to consume green hospitality products. Annals of the &apos;Constantin Brâncuși&apos; University of Târgu Jiu, Economy Series, 3, 154-162. https://www.utgjiu.ro/revista/ec/pdf/2017-03/20_CODRUTA%20ADINA%20BALTESCU.pdf</comment>
        </element-citation>
      </ref>

      <ref id="ref2">
        <element-citation publication-type="other">
          <comment>Bartlett, M. S. (1954). A note on the multiplying factors for various χ² approximations. Journal of the Royal Statistical Society: Series B (Methodological), 16(2), 296-298. https://doi.org/10.1111/j.2517-6161.1954.tb00174.x</comment>
          <pub-id pub-id-type="doi">10.1111/j.2517-6161.1954.tb00174.x</pub-id>
        </element-citation>
      </ref>

      <ref id="ref3">
        <element-citation publication-type="other">
          <comment>Belsley, D. A., Kuh, E., &amp;amp; Welsch, R. E. (1980). Regression diagnostics: Identifying influential data and sources of collinearity. Wiley. https://doi.org/10.1002/0471725153</comment>
          <pub-id pub-id-type="doi">10.1002/0471725153</pub-id>
        </element-citation>
      </ref>

      <ref id="ref4">
        <element-citation publication-type="other">
          <comment>Bhattacharyya, J., Balaji, M. S., &amp;amp; Jiang, Y. (2024). Assessing the effectiveness of environmental sustainability performance communication in tourism: Mediation and moderation effects. Journal of Travel Research, 63(8), 1933-1952. https://doi.org/10.1177/00472875231206548</comment>
          <pub-id pub-id-type="doi">10.1177/00472875231206548</pub-id>
        </element-citation>
      </ref>

      <ref id="ref5">
        <element-citation publication-type="other">
          <comment>Butnaru, G. I., Niță, V., Melinte, C., Anichiti, A., &amp;amp; Brînză, G. (2022). The nexus between sustainable behaviour of tourists from Generation Z and the factors that influence the protection of environmental quality. Sustainability, 14(19), Article 12103. https://doi.org/10.3390/su141912103</comment>
          <pub-id pub-id-type="doi">10.3390/su141912103</pub-id>
        </element-citation>
      </ref>

      <ref id="ref6">
        <element-citation publication-type="other">
          <comment>Constantin, C. P., Ispas, A., &amp;amp; Candrea, A. N. (2013). Identifying tourists interested in eco-certified accommodation units from Brașov, Romania. Management Dynamics in the Knowledge Economy, 1(3), 521-542. https://www.managementdynamics.ro/index.php/journal/article/view/27</comment>
        </element-citation>
      </ref>

      <ref id="ref7">
        <element-citation publication-type="other">
          <comment>Doran, R., Hanss, D., &amp;amp; Larsen, S. (2017). Intentions to make sustainable tourism choices: Do value orientations, time perspective, and efficacy beliefs explain individual differences? Scandinavian Journal of Hospitality and Tourism, 17(3), 223-238. https://doi.org/10.1080/15022250.2016.1179129</comment>
          <pub-id pub-id-type="doi">10.1080/15022250.2016.1179129</pub-id>
        </element-citation>
      </ref>

      <ref id="ref8">
        <element-citation publication-type="other">
          <comment>Eisinga, R., te Grotenhuis, M., &amp;amp; Pelzer, B. (2013). The reliability of a two-item scale: Pearson, Cronbach, or Spearman-Brown? International Journal of Public Health, 58(4), 637-642. https://doi.org/10.1007/s00038-012-0416-3</comment>
          <pub-id pub-id-type="doi">10.1007/s00038-012-0416-3</pub-id>
        </element-citation>
      </ref>

      <ref id="ref9">
        <element-citation publication-type="other">
          <comment>Fabrigar, L. R., Wegener, D. T., MacCallum, R. C., &amp;amp; Strahan, E. J. (1999). Evaluating the use of exploratory factor analysis in psychological research. Psychological Methods, 4(3), 272-299. https://doi.org/10.1037/1082-989X.4.3.272</comment>
          <pub-id pub-id-type="doi">10.1037/1082-989X.4.3.272</pub-id>
        </element-citation>
      </ref>

      <ref id="ref10">
        <element-citation publication-type="other">
          <comment>Font, X. (2002). Environmental certification in tourism and hospitality: Progress, process and prospects. Tourism Management, 23(3), 197-205. https://doi.org/10.1016/S0261-5177(01)00084-X</comment>
          <pub-id pub-id-type="doi">10.1016/S0261-5177(01</pub-id>
        </element-citation>
      </ref>

      <ref id="ref11">
        <element-citation publication-type="other">
          <comment>Gökırmaklı, Ç., Bayram, M., &amp;amp; Tigan, E. (2017). Behaviours of consumers on EU Eco-label: A case study for Romanian consumers. Bulgarian Journal of Agricultural Science, 23(3), 512-517. https://agriacad.eu/ojs/index.php/bjas/article/view/5237</comment>
        </element-citation>
      </ref>

      <ref id="ref12">
        <element-citation publication-type="other">
          <comment>Han, H. (2021). Consumer behavior and environmental sustainability in tourism and hospitality: A review of theories, concepts, and latest research. Journal of Sustainable Tourism, 29(7), 1021-1042. https://doi.org/10.1080/09669582.2021.1903019</comment>
          <pub-id pub-id-type="doi">10.1080/09669582.2021.1903019</pub-id>
        </element-citation>
      </ref>

      <ref id="ref13">
        <element-citation publication-type="other">
          <comment>Hansen, T., Olk, S., &amp;amp; Thomsen, T. U. (2024). A meta-analysis of sustainable tourist behavioral intention and the moderating effects of national culture. Journal of Sustainable Tourism, 32(5), 883-903. https://doi.org/10.1080/09669582.2023.2186825</comment>
          <pub-id pub-id-type="doi">10.1080/09669582.2023.2186825</pub-id>
        </element-citation>
      </ref>

      <ref id="ref14">
        <element-citation publication-type="other">
          <comment>Hergesell, A., &amp;amp; Dickinger, A. (2013). Environmentally friendly holiday transport mode choices among students: The role of price, time and convenience. Journal of Sustainable Tourism, 21(4), 596-613. https://doi.org/10.1080/09669582.2013.785555</comment>
          <pub-id pub-id-type="doi">10.1080/09669582.2013.785555</pub-id>
        </element-citation>
      </ref>

      <ref id="ref15">
        <element-citation publication-type="other">
          <comment>Horn, J. L. (1965). A rationale and test for the number of factors in factor analysis. Psychometrika, 30(2), 179-185. https://doi.org/10.1007/BF02289447</comment>
          <pub-id pub-id-type="doi">10.1007/BF02289447</pub-id>
        </element-citation>
      </ref>

      <ref id="ref16">
        <element-citation publication-type="other">
          <comment>JASP Team. (2026). JASP (Version 0.98.1) [Computer software]. https://jasp-stats.org/</comment>
        </element-citation>
      </ref>

      <ref id="ref17">
        <element-citation publication-type="other">
          <comment>Juvan, E., &amp;amp; Dolnicar, S. (2014). The attitude-behaviour gap in sustainable tourism. Annals of Tourism Research, 48, 76-95. https://doi.org/10.1016/j.annals.2014.05.012</comment>
          <pub-id pub-id-type="doi">10.1016/j.annals.2014.05.012</pub-id>
        </element-citation>
      </ref>

      <ref id="ref18">
        <element-citation publication-type="other">
          <comment>Juvan, E., &amp;amp; Dolnicar, S. (2016). Measuring environmentally sustainable tourist behaviour. Annals of Tourism Research, 59, 30-44. https://doi.org/10.1016/j.annals.2016.03.006</comment>
          <pub-id pub-id-type="doi">10.1016/j.annals.2016.03.006</pub-id>
        </element-citation>
      </ref>

      <ref id="ref19">
        <element-citation publication-type="other">
          <comment>Kaiser, H. F. (1974). An index of factorial simplicity. Psychometrika, 39(1), 31-36. https://doi.org/10.1007/BF02291575</comment>
          <pub-id pub-id-type="doi">10.1007/BF02291575</pub-id>
        </element-citation>
      </ref>

      <ref id="ref20">
        <element-citation publication-type="other">
          <comment>Kang, K. H., Stein, L., Heo, C. Y., &amp;amp; Lee, S. (2012). Consumers&apos; willingness to pay for green initiatives of the hotel industry. International Journal of Hospitality Management, 31(2), 564-572. https://doi.org/10.1016/j.ijhm.2011.08.001</comment>
          <pub-id pub-id-type="doi">10.1016/j.ijhm.2011.08.001</pub-id>
        </element-citation>
      </ref>

      <ref id="ref21">
        <element-citation publication-type="other">
          <comment>Long, J. S., &amp;amp; Ervin, L. H. (2000). Using heteroscedasticity consistent standard errors in the linear regression model. The American Statistician, 54(3), 217-224. https://doi.org/10.1080/00031305.2000.10474549</comment>
          <pub-id pub-id-type="doi">10.1080/00031305.2000.10474549</pub-id>
        </element-citation>
      </ref>

      <ref id="ref22">
        <element-citation publication-type="other">
          <comment>Murphy, J. J., Allen, P. G., Stevens, T. H., &amp;amp; Weatherhead, D. (2005). A meta-analysis of hypothetical bias in stated preference valuation. Environmental and Resource Economics, 30(3), 313-325. https://doi.org/10.1007/s10640-004-3332-z</comment>
          <pub-id pub-id-type="doi">10.1007/s10640-004-3332-z</pub-id>
        </element-citation>
      </ref>

      <ref id="ref23">
        <element-citation publication-type="other">
          <comment>Nieto-García, M., Acuti, D., &amp;amp; Viglia, G. (2024). Consumer hypocrisy and researcher myopia: A scrutiny of the intention-behaviour gap in sustainable tourism. Annals of Tourism Research, 104, Article 103678. https://doi.org/10.1016/j.annals.2023.103678</comment>
          <pub-id pub-id-type="doi">10.1016/j.annals.2023.103678</pub-id>
        </element-citation>
      </ref>

      <ref id="ref24">
        <element-citation publication-type="other">
          <comment>Oroian, M. (2014). Residents&apos; attitude as potential tourists towards sustainable tourism and willingness to pay in Mureș County, Romania. Academica Science Journal, Geographica Series, 2(5), 3-14.</comment>
        </element-citation>
      </ref>

      <ref id="ref25">
        <element-citation publication-type="other">
          <comment>Petrescu-Mag, R. M., Rastegari, H., Hartel, T., Reti, K.-O., &amp;amp; Petrescu, D. C. (2025). Biocultural tourist experience in Romania&apos;s High Nature Value rural landscape: Application of an extended Theory of Planned Behavior. PLOS ONE, 20(5), Article e0324444. https://doi.org/10.1371/journal.pone.0324444</comment>
          <pub-id pub-id-type="doi">10.1371/journal.pone.0324444</pub-id>
        </element-citation>
      </ref>

      <ref id="ref26">
        <element-citation publication-type="other">
          <comment>Puiu, S., Velea, L., Udristioiu, M. T., &amp;amp; Gallo, A. (2022). A behavioral approach to the tourism consumer decisions of Generation Z. Behavioral Sciences, 12(9), Article 320. https://doi.org/10.3390/bs12090320</comment>
          <pub-id pub-id-type="doi">10.3390/bs12090320</pub-id>
        </element-citation>
      </ref>

      <ref id="ref27">
        <element-citation publication-type="other">
          <comment>Ștefănică, M., &amp;amp; Sandu, C. B. (2021). Developing a typology of green tourists: Empirical study from Romania. In 7th International Scientific Conference ERAZ 2021: Conference proceedings (pp. 319-325). https://doi.org/10.31410/ERAZ.2021.319</comment>
          <pub-id pub-id-type="doi">10.31410/ERAZ.2021.319</pub-id>
        </element-citation>
      </ref>

      <ref id="ref28">
        <element-citation publication-type="other">
          <comment>Tkaczynski, A., &amp;amp; McKercher, B. (2026)[A1]&amp;nbsp;[MO2]&amp;nbsp;. Eco-certification: what does it mean to tourists? Tourism Recreation Research, 51(5), 1561–1573. https://doi.org/10.1080/02508281.2025.2538246</comment>
          <pub-id pub-id-type="doi">10.1080/02508281.2025.2538246</pub-id>
        </element-citation>
      </ref>

      <ref id="ref29">
        <element-citation publication-type="other">
          <comment>Tölkes, C. (2018). Sustainability communication in tourism—A literature review. Tourism Management Perspectives, 27, 10-21.https://doi.org/10.1016/j.tmp.2018.04.002</comment>
          <pub-id pub-id-type="doi">10.1016/j.tmp.2018.04.002</pub-id>
        </element-citation>
      </ref>

      <ref id="ref30">
        <element-citation publication-type="other">
          <comment>Tölkes, C. (2020). The role of sustainability communication in the attitude-behaviour gap of sustainable tourism. Tourism and Hospitality Research, 20(1), 117-128. https://doi.org/10.1177/1467358418820085</comment>
          <pub-id pub-id-type="doi">10.1177/1467358418820085</pub-id>
        </element-citation>
      </ref>
    </ref-list>
  </back>

</article>